Dorit Margreiter — zentrum

Opening, May 3, 2007, 7 pm
Exhibition, May 4 – July 6, 2007

The exhibition zentrum is a fictitious albeit real document with several strands of narration, using the linear narratives of some mass media translations to tell the story of how a disintegrating neon sign on a façade in Leipzig metamorphed into a new typeset. The history of the logotype’s functional and phenomenological existence is fragmented in the multitude of its mediated representations and functions. The relationship between real and fictitious, analog and digital is uncovered in the parallel and entwined staging—caused by the tension between medial differences and reciprocities—of the “Brühlzentrum” as a text and image. zentrum is the digital reproduction of an indexical process encompassing different medialities in an installation-like staging.

Dorit Margreiter (b. Austria, 1967) lives and works in Vienna and Los Angeles.

Curated by Christian Kravagna and Hedwig Saxenhuber.